Thank You

A huge thank you + what I've learned through 7 months of writing a hockey newsletter

Bit of a different post here, but I needed to write it.

I wanted to take the time to say thank you. Yes, you. The person reading this. Thank you to everyone who has subscribed, followed, or liked a tweet or even just read an article here or there.

When I started a hockey newsletter 7 months ago, I had never imagined it growing to what it’s become now. I officially surpassed 200 subscribers this week, and my Flames article became my most-read piece ever by a country mile; at the time of writing this, it’s closing in on 1,300 reads. I’m averaging nearly 650 reads per article in the month of February — a number I never thought I’d hit.

The growth of my followers on Twitter and subscribers on my newsletter — particularly over the last month — has been truly amazing and humbling, and I’m incredibly grateful that many people care about what I have to say about hockey.

While these numbers may seem small to some, they mean a lot to me, and they only motivate me more to continue to grow this newsletter.

I’ve met (virtually) so many incredible people since starting to write about hockey publicly. People who have enhanced my knowledge of the game, challenged my beliefs, and been staunch supporters of the work I produce. People who have shared my work to larger followings to help it grow. I have so many people to thank.

For starters, I want to thank Margot Page, my head coach, friend and mentor, for allowing me to share my hockey knowledge while I’m still actively working for a team. It has been a blessing for which I am forever grateful.

Margot is someone from whom I have learned so much over the last 3 years. Beyond the obvious wealth of hockey knowledge and experience she has shared with me, her values, outlook on life and kindness as a person have helped me develop immensely as a human being and hockey coach. Her impact on my life has been immeasurable.

I want to thank my family, who have been my #1 newsletter fans since I started writing. They’re always in my corner, and I can’t thank them enough for their tireless support of my endeavours in life.

My friends, who have supported my pursuits and always been there for me to bounce ideas off of.

Next, I want to thank the countless amazing people I’ve connected with closely through hockey Twitter thus far. I can’t possibly name all of them, but a few stand out.

Namely, Jack Han and Greg Revak — two incredible hockey minds and human beings who followed, subscribed and supported my work back when my articles may have capped at 50-100 reads. You’ve both been amazing people to connect with, learn from and develop as hockey nerds with. You’ve enhanced my thought process, critical thinking skills and outlook on hockey/life as a whole.

Connor Cadaret and Justin Froese, both of whom I frequently chat with on Twitter about hockey, prospects, tactics and life in general. Just rock solid individuals. Justin is the reason I now have my opportunity with FC; he’s a rockstar.

Kevin Nogueira, my first collaboration on my newsletter and someone who I still chat with about hockey. It was fun coaching against you in the OUA and equally as enjoyable working with you on an amazing article.

Ryan Stacey and Storm Astolfi from the Hockey Minds Podcast for giving my newsletter constant support, shoutouts and now an invitation to present at the Hockey Minds Conference. It’s allowed me to connect with a vast array of people I otherwise never would have been able to. Storm was the brainchild and creator of my amazing logos. Mallory’s Playbook wouldn’t be what it is without your creativity and talent.

And the fine folk at FC Hockey. I’ve only been apart of the organization for ~3 weeks, but everyone that I’ve had a chance to talk/work with thus far has been an incredible hockey mind and even better person.

I know I’m forgetting so many awesome people who have followed, connected and engaged with me and my content. But just know I’m truly thankful for everyone who’s supported my work in any way, shape or form. It means a ton.

I needed to take the time to thank you, the reader. The subscriber. The follower. Without you, this newsletter doesn’t exist. The growth doesn’t exist. The drive to continue producing new content doesn’t exist. So thank you, thank you, thank you.

As for what’s ahead? Tons of exciting content, collaborations, and insightful (I hope) pieces where I’ll share my knowledge and what I learn with those who are kind enough to follow along and read. But for now, I’m focused on enjoying the moment and being incredibly grateful for everyone who’s supported Mallory’s Playbook thus far. After all:

This article was, in-part, me taking the time to enjoy where I am. To be grateful for the new opportunities that otherwise wouldn’t have emerged if Covid hadn’t shut the world down. To the people I likely wouldn’t have met or connected with, at least not at this particular moment in life.

Thank you.


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